It may seem like bottled water is the most hated product in the beverage industry, but the fact is that it is the most preferred drink by consumers. The now 25 years old, Ryan Emmons saw the viable opportunity as a big hole in the market waiting to be occupied by an entity that understands the needs of the community.
With this idea in his mind, he came up with a viable product that is environmentally friendly in terms of packaging and also comes with some health benefits. It was also expected to involve giving back to the community.
According to Crunchbase, Waiakea Water did not fail in its expectations and objectives, but it has got a lot of people wondering how it has managed to grow by about 4,000 percent just three years after its inception.
The company has 170 percent growth rate on an annual basis, rising from selling about 2,000 cases to over 100,000 cases per year within the three years and half period it has been operational. The consistent increase in sales was brought about by a large number of local distributors as well as the nationwide buyers such whole foods who also came in high numbers. The company is currently worth $10 million.
Waiakea water comes from the snowmelt and the rains on the primeval snowcapped crown of the active Mauna Loa volcano.
It is surrounded by the ocean meaning it comes from the purest environs on earth. The water is rich in minerals such as potassium, calcium, and magnesium and all have some health benefits.
Emmons share the wealth from the sales of his product with those who need it most yet can’t afford. In this course, he partnered with PumpAid so as donate 650Ml clean water to disadvantaged communities in Africa for every bottle of water bought. So far over 500 million liters have been donated to this effect. Learn more about more Waiakea Water: http://www.charmcitybeverage.com/water/waiakea-hawaiian-volcanic-water
He has also partnered with one of the co-packing facilities in Long Beach, California so as to bottle the water in the most eco-friendly way. The Waiakea water bottles are made from reused bottles (rPET), and they use less energy to manufacture them.
Emmons says that their recent accelerated success was due to the addition of the lifestyle branding element similar to red bull model. It came down to a single slogan: drink sustainably, drink healthy, and drink ethically.
He says that they aimed at creating a brand that draws loyalty to consumers and he believes that it will improve their bond strength. Apparently, Waiakea Hawaiian Volcanic water is cheaper than most of its superior water competitors. Thus, apart from being a bottle with added advantage, it is also cheap.