Situated on a remote west coast Indonesian island called Sumba, is Nihiwatu, a glamorous five-star resort. Nihiwatu was voted the best hotel in the world in 2016 by Travel + Leisure. Originally a hostel, it was purchased by Christopher Burch and James McBride in 2012 (nihi.com). They spent 30 million dollars to renovate it and convert it into an extravagant resort surrounded by nature.
Chris Burch, CEO of Burch Creative Capital, stated in an interview with Business Jet Traveler in 2015 that he bought it for his children “and as a piece of something that I hope we can preserve and give back to the community.” (bjtonline.com). Burch’s goal of giving back to the community has been attained. The resort is the largest employer on the island, and some of its profits are donated to the Sumba Foundation, an organization that funds projects that assist the local community.
Nihiwatu houses 27 elegant villas, one of which belongs to Burch himself, and is also available to guests. Each villa has a plunge pool for guests to avail of. Other unique features include two, two-story tree houses, both of which are connected by a bamboo bridge. Among some of its outstanding amenities are a beach spa and a wellness center, which holds daily group yoga sessions. Surf lessons are also provided to those desiring it.
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Regarding Nihiwatu’s success, Burch said, “Nihiwatu has turned into more than I expected, which is rare because most times things turn into less.” Nihiwatu is just one of Burch’s many successful properties. Burch has contributed to the success of more than 50 companies. He has been a serial entrepreneur and investor across a wide range of industries, including real estate, technology, and fashion, for nearly forty years. His prosperous career in business began in 1976 when he and his brother Bob started a clothing business, which yielded a $165 million profit. His business, Burch Creative Capital, continues to expand its outstanding brand portfolio today.