A Brazilian Copy Editor Who Worked Hard And Became A CEO

Alexandre Gama was born on June 1, 1958. An advertising executive and a businessman, he founded his own company, Neogama, from simply working as a copy editor at another agency, and working his way up to the top of his own company. His company, Neogama, is one of the 20 largest advertising agencies in Brazil.

Indeed, Mr. Gama’s career began, after graduating from school, when he became a copywriter for the Standart Ogilvy Agency. This was in 1982, and eight years later, he moved to an agency named DM9. He stayed there for four years, and during this time, he became the most awarded writer in Brazil.

Within the next few years, Mr. Gama became the president of Young and Rubicam in 1996. This was an amazing feat, considering that he was a simple copy editor just a few years before.

But, Mr. Gama didn’t stop there. He had a few more things to accomplish in his life, and he wanted to do a few more things with himself. After serving three years as CEO at Young and Rubicam, Mr. Gama set up his own advertising agency, Neogama. That was in 1999.

But Mr. Gama was not finished with surprising the public yet. In 2008 he went to the Cannes Film Festival, and he was the only Latin American to hold a magna class.

In 2012 he became a Board Member of the Brazilian Association of Advertising Agencies, where he was responsible for publicizing the interests of Brazilian agencies associated with the communications industry.

Mr. Gama has gone on to receive awards and serve on panels judging others’ works. He has made a great leap from his beginnings to the present day. Brazil needs more people like Mr. Gama.



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