Bernardo Chua’s Dream of A Better Brand
Bernardo Chua founded OrganoGold in 2008 and remains its CEO. He is an internationally respected award-winning businessman who has received the Dangal ng Bayan Award for Business and Industry and the National Shoppers Choice Award. As its head, he has led Organo to amazing success. Organo made a name for itself via its main focus: The ancient Chinese herb, Ganoderma. Chua’s founding idea was to create and market healthy bioactive coffee products that were made with Ganoderma lucidum. After its first five very successful years, the company started expanding its products and services. Read more on Business for Home for more info.
Since that time it has almost continually added to new products to its rapidly growing catalog. Although is product line has changed and broadened considerably, its business model remains the same. Since the beginning, it has functioned via multilevel marketing the sells on a wholesale basis which they buyers turn around and sell to consumers. Organo’s values and goals also remain the same, which is to help people attain ever greater levels of balance, freedom, and well-being. Read more about Bernardo Chua on Caja Mediterraneo
Bernardo Chua is a native of the Philippines and spent the first few years of his marketing career as an executive for Gano Excel. It was during this time that transferred him to the U.S. where he became president of their Gano Excel U.S.A. Then in 2004, the company started experiencing some problems with the U.S. FDA. The FDA claimed that Gano falsely claimed that its products had more health benefits than they really did. As a result, in 2005 Gano Excel issued a recall of some of its products the following year. Today Organo Gold is so huge that it is made up of a number of companies operating under the trading names of either Organo Gold or Coffee Connoisseur. In 2015 Organo Gold changed its official name to just Organo.