Category: Duda Melzer
In 1998, Eduardo Sirotsky Melzer, better known as Duda Melzer graduated from university in Brazil and began his movement towards the top of the RBS Group; the Sirotsky family have been in control of the RBS Group since it was founded in 1957 by Duda Melzer’s grandfather Mauricio Sirotsky Sobrinho. Duda Melzer has been living and working under the Sirotsky name throughout his life and embarked on a path that took in the Harvard Business School as the future RBS President looked to create an education that would lead to his career as a top media executive. After graduating from Harvard Duda Melzer did not initially decide to return to the family media business in Brazil, but instead chose to remain in the U.S. and took an executive position with Open Box Media in New York. Working in the busy and often cut throat city of New York has left Melzer with an understanding of the media on a global scale, as well as helping him see the possibilities available with new technologies and non traditional forms of media. Duda Melzer’s career has not been limited to exploring the possibilities of new media and technologies, instead he has looked to develop an understanding of both the traditional and new technologies available to RBS; Melzer hopes to inspire a change in the way the world sees media companies by exploring the different ways technology can be used by major media outlets. Included in this has been a commitment to bringing the news and entertainment options offered by RBS to the people of the world in new and interesting ways that bring forward the use of technology as a new way of delivering options to the public.