Amazon, the King of E-Commerce has a new Queen in town, her name is Kate Hudson. Daughter of Goldie Hawn and Kurt Russel. She was born into the Hollywood glamour and pressure of living as celebrity. She was named one of the 50 most beautiful People in the wold by People magazine. Now she is taking on Amazon with her winning athletic leisure brand of leggings.
Fabletics was founded in 2013 and since then Kate and her team has turned a start up business into a $250 million dollar enterprise. Considering Ms. Hudson has no previous business experience, this is quite an amazing accomplishment and has been noted on Forbes as one of the top achievements for a start-up company.
As Amazon controls about 20% of the fashion market, Kate has taken on Amazon by creating this Athletic fashion of hers worth $250 million in just under 3 years.
One of the ways she accomplished this was by using a technique known as:
As with today’s technology anything is possible. Reverse Show-rooming is where a group of people are hired to research select products online. These products are then later available to be purchased at a regular store, not online.
The numerous benefits is that this allows shoppers to find the sales and discounts along with information about the product. This enables the consumer to come into the store and make purchases at their own convenience even when the stores are closed.
Ms. Husdon has capitalized on this idea and it has led to her success as a businesswoman. By providing this personalized customer service, it leads to a much more satisfying consumer experience.
Fabletics is not just another athletic wear, it is about inspiring and empowering women to be the best that they can be and reach their full potential. No matter what size, shape or physical routine you have, Fabletics has the perfect solution for you that will make you happy. We are all Women and together we are strong and can be fashionable at the same time.
Kate has been hands on this project from the day of its inception to its launch. Along with Pop Star Demi Lovato who is a collaborator, the styles remain fresh, cute and fun to wear. There are so many styles to choose from. Kates commitment and driven approach to this product is what propelled this product to the top and now she has taken on Amazon.
Check out the website and see all the different colors and products that you will fall in love with. Also don’t forget to take the Lifestyle Quiz to find out which Fabletics gear is best suited for your personal taste and needs.