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José AuriemoNeto and JHSF Change the Shape of Brazilian Real Estate Sector


José AuriemoNeto, the President of JHSF, changed the shape of Brazilian real estate sector with high-quality, high-end solutions. He helped the firm to diversify the business since he joined the real estate developer that is founded in 1972. Neto has the capability to understand the need for the affluent customer base of the country and provides individualized development projects to meet their needs. He has more than two decades of experience in the industry, and that helped him to identify the opportunities in the market and even leveraged him to create the opportunities. Under the leadership of Neto, the developer offers services under four business units, and that are malls, developments, an executive airport in São Paulo, and Fasano brand hotels and restaurants.

It should be noted that malls and hotel business units are the products of Neto, and he supervised the entire project and execution of the first shopping mall – the Shopping Santa Cruz – of the group in 1998. He also shook hands with prestigious brands such as Hermès, Prada, Chanel, Gucci, Louis Vuitton, Valentino, and Jimmy Choo, and helped them to open their showrooms in the developer’s malls to offer an amazing shopping experience to its customers. While coming to the developments, it focuses on residential towers across the country with world-class living assured. The executive airport in São Paulo is acting as an entry point for the international business community to the country. The hotels and restaurants ensure high-value accommodation with great leisure options.

José AuriemoNeto played a significant role in expanding the business of the firm across the country and even expanded internationally with a presence in the U.S. and Uruguay. He oversees the brand’s operations and strategizes the plans including the development of new business units. Neto started working with JHSF in the year 1993 and helped it to establish a parking lot management business named Parkbem in 1997.

He became the Chief Executive Officer of the firm in 2006 and started serving on the Board of Executive Officers from March 2009. Neto completed his graduation from Fundação Armando ÁlvaresPenteado University located in São Paulo before venturing to the real estate industry.

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